DIGITAL TRANSFORMATION

Fast launch for new shared services center

Their story

To better serve their workforce, the HR team at Thermo Fisher Scientific launched a new shared services technology platform to more than 30,000 North American colleagues.

They needed high engagement to help embed the new technology across their multiple sites and many working arrangements — direct labor, manufacturing, sales, R&D and corporate employees — all in a quick timeframe.

How we helped

  • Communication strategy
  • Messaging & positioning
  • Campaign concepts
  • Writing & editing
  • Print & digital brochure
  • Posters
  • Home mailings
  • Location signage
  • Site promotional marketing plan & collateral
  • Testimonial video

Solution

Earning attention through a strategic multi-channel communication strategy while promoting a simple, clear value proposition helped capture word-of-mouth publicity and establish trust in and use of the new service platform.

Results

92% colleague satisfaction with the new platform since go-live

4,500 chat interactions

Duplicated communication approach as the platform expands globally

More work

Bringing diversity and inclusion to life
Branding Total Rewards for attraction and retention
Helping employees prepare for retirement – one step at a time
Driving 401(k) engagement
View all.